Growth Management Senior Manager Bank at Paytm

Title : Growth Management - Senior Manager - Paytm Payments Bank

About Us: Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, Elevation Capital, Berkshire Hathaway, T Rowe Price, and Discovery Capital.

About the Role: We are looking for a Growth Management Leaders for accelerating the core growth metrics and user numbers. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you!

About the team:

Paytm Bank, powered by Paytm Payments Bank is India’s most rewarding and widely used with over 250 million users. 20 million+ local stores and thousands of apps /websites warmly accepting Paytm Wallet.

People love using Paytm Wallet for its blazing fast speed of payments, nearly nil payment failures, zero-tap payment experience in apps like Uber, no fear of exposing sensitive otp/pin/cvv in everyday payments and for the fact that it lets you reduce clutter in your bank passbook. We continue to extend the wallet experience with powerful use-cases like Fastag, Food Wallet, Gift Vouchers and Pre-paid Cards.

Expectations/Requirements:

• Drive/Execute growth & marketing campaigns for our Recharge and Utilities business, focused on key metrics in terms of Strategy, Team management, Growth Management

• Deploy successful marketing campaigns and take ownership right from ideation to implementation:

• Segment customer base on various transactional/behavioral features & design effective 'reach out' programs for them in the form of these marketing campaigns

• Manage end to end consumer life cycle management for the business vertical

• Monitor customer funnel & identify new levers of growth and apply them to the business

• Suggest new features/product innovations whenever necessary basis understanding of consumer behavior

• Ensured cohesive and impactful platform-level marketing communications with end-to-end ownership.

• Led marketing tech projects to optimise growth marketing and achieve results.

Introduced innovative distribution channels like WhatsApp, RCS, IVR and more to enhance user engagement.

• Collaborated seamlessly with Brand, Design, Product, and Tech teams to drive groundbreaking initiatives, elevate user experience, and achieve strong PL performance.

Superpowers/ Skills that will help you succeed in this role:

•At least 7+ year of merchandising experience in either fintech/e-commerce or digital tech forward company

•Skills: CleverTap, Revenue & Profit Growth, Customer Lifecycle Management, Customer Retention, Customer Acquisition Strategy, Performance Marketing

•Self-motivated and able to work independently as well as part of a team in a fast-paced environment with changing priorities and show constant entrepreneurial initiative

•Ability to translate strategies into execution plans and take them to completion

•Strong communication skills; experience in coordinating teams and communicating to Business teams

Why join us?

•  A collaborative output driven program that brings cohesiveness across businesses through technology

•  Improve the average revenue per use by increasing the cross-sell opportunities

•  A solid 360 feedback from your peer teams on your support of their goals

•  Respect, that is earned, not demanded from your peers and manager

Compensation: If you are the right fit, we believe in creating wealth for you

With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!