Culligan Consumer Products UK: SEO & GEO Manager

We are seeking a commercially driven SEO & GEO Manager to own how Culligan is found, understood and recommended across both traditional search engines and AI-driven answer engines. Organic discovery is one of our highest-return acquisition channels, and this role owns the strategy, delivery and measurement behind it end to end.

You will be accountable for growing high-quality organic traffic, leads and revenue across our B2B and consumer propositions — covering technical SEO, content and topical authority, digital PR and authority building, and local/multi-location search. Alongside this, you will build our Generative Engine Optimisation (GEO) capability: making Culligan the cited, trusted source in AI Overviews, ChatGPT, Copilot, Gemini, Perplexity and other AI assistants.

Requirements

5+ years in SEO, with clear ownership of strategy and measurable commercial results
Demonstrable technical SEO capability: audits, migrations, structured data, crawl and indexation, Core Web Vitals
Strong content and keyword/entity strategy experience, including topical authority and content refresh programmes
Experience building authority through digital PR, original data or editorial partnerships
Practical, evidenced experience of GEO / AI search visibility — or a clear, credible track record of adapting quickly to major search change
Advanced use of GA4, Google Search Console and at least one enterprise SEO platform (e.g. Semrush, Ahrefs, Screaming Frog, Sitebulb, Botify, Conductor)
Experience managing agencies, freelancers and cross-functional stakeholders
Track record of delivering measurable commercial outcomes from organic search (traffic quality, leads, revenue, ROI)