- End to end ownership of content marketing, including emails, social media, blog and content calendar
- Ownership of content creation and driving marketing for our “curated” product segments
- Work on acquisition strategies to drive the top of the funnel
- Direct impact on the business through conversion funnel tracking and funnel optimization
- Work closely with the team to scale up the marketing efforts of the team
- Have excellent copywriting skills, and ability to create a story out of little data
- Be comfortable with ESPs and email design - esp Mailchimp. Basic HTML/CSS coding skill are a plus
- “Get” social media
- Analyze response rates and feedback and create strategies to improve conversion rates
- Be a self-starter, driven and ambitious. Be willing to work crazy hours to see their stories told well
Originally posted on Himalayas