Posted 6 Dec 2023, 0:00 am
Newsletter Producer at AFAR
AFAR is the award-winning travel media brand that makes a positive impact on the world through high-quality storytelling that inspires, empowers, and enriches travelers who care. Our digital audience has tripled in size over the past few years and our newsletters reach over 750,000 readers. We are looking for a Newsletter Producer to support audience growth efforts in our email program. Successful candidates will be proactive and detailed with strong creative and analytical skills. This role will be part of AFAR’s Audience Development team and is a great opportunity to gain email and content strategy skills for a fast-growing travel media brand.
Curate and build AFAR’s daily and weekly editorial newsletter sends
Ideate and brainstorm new newsletter initiatives and how to optimize performance based on competitive email trends and the behavior or AFAR’s audience
Manage AFAR’s email database (including lists and segmentation) to ensure optimal reach and engagement for readers and partners
Write content for AFAR newsletters and AFAR.com based on readers’ interests
Partner with marketing team to manage assets and build all sponsored email campaigns
Support growth acquisition efforts, such as: sweepstakes, email acquisition testing, and partnerships
Help execute and organize email data collection and reporting in collaboration with the Associate Director of Audience Development
Monitor reader feedback to our newsletter inbox
You will be successful here by:
Maintaining a close eye on data performance and industry trends to improve our email efforts
Working with the Associate Director of Audience Development and various email stakeholders at AFAR to become a leader at cultivating rich and vibrant brand engagement across all campaigns.
Being detail-oriented and highly focused on the task at hand, and not being afraid to ask questions or welcome feedback.
Bringing fresh and exciting ideas forward that challenge conventional thinking.
The right candidate will:
Have 1-3 years of experience in digital publishing
Be extremely detail-oriented, organized, and collaborative
Be interested in learning about content marketing
Have excellent time management skills
Be comfortable working in a fast-paced, entrepreneurial environment
Have a working knowledge of Google Analytics and email CRM software. Sailthru and Canva experience is a plus.
Be passionate about travel and travel journalism
Preferably have a Bachelor’s Degree in Marketing, Communications, Journalism or Business, or equivalent experience\n
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Source: Remote Ok