Digital Media Planning Intern at Paytm

About Us:

Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.

About the role:

We are seeking a highly motivated and detail-oriented Digital Media Planning Intern to join our Media team. This internship offers a unique opportunity for individuals interested in gaining hands-on experience in the ever-evolving field of digital media planning. The Digital Media Planning Intern will work closely with our media planning team to assist in the development, execution, optimization and reporting of digital media campaigns. The intern will have the chance to contribute to the planning and execution of impactful campaigns across various digital channels.

Responsibilities:-

>>Work with the agency partners to develop and execute digital media plans.

>>Coordinate with internal and external stakeholders for campaign material (banner, video, social assets), UTMs, and trackers.

>>Build campaign reports, highlighting key performance indicators and campaign success metrics.

>>Take ownership of MIS reports and update them in a timely manner.

Qualifications:-

>>Degree in Marketing, Advertising, Communications, or a related field.

>>Strong interest in digital marketing and media planning.

>>Excellent organizational and multitasking skills with keen attention to detail.

>>Proficient in Microsoft Excel and PowerPoint.

>>Familiarity with digital advertising platforms (Google Ads, Facebook Ads, etc.) is a plus.

>>Strong written and verbal communication skills.

Why join us:

Gain hands-on experience in digital media planning within a dynamic and supportive team.- Exposure to various digital marketing channels and strategies.- Networking opportunities with professionals in the industry.