Posted 8 Nov 2023, 4:14 am

Paid Ads Specialist at Digital Rhinos

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We are an Australian-based growth agency focused on helping B2B SaaS companies. We are offering a full-time position (37.5 hours per week), at US$1,300 per month.


Our values are:

  • Transparency – openness and honesty within our team, and with clients

  • Being holistic – understanding the bigger picture, being able to think outside the box

  • Respect – respect for each other, respect for clients, and expecting respect back from clients

  • Initiative – always looking for ways to improve the way we work & test new ideas

  • Value – our work should deliver real business value to our clients, rather than just vanity metrics

  • Expertise – we want to be the experts within the niche that we are in, and continually expand our expertise



We accomplish this through:


  • A full digital roadmap planning process that includes discovery and strategy development

  • In-depth research (persona, audience, keyword, competitor and content research) to support the strategy and build campaigns

  • Regular reporting, internal performance meetings and ongoing optimization of all aspects of campaigns to continually improve performance


We are looking for a motivated Virtual Paid Ads Specialist that is up for becoming part of the team for long term growth. 


This position is 37.5 hours/week. Monday – Friday. 7.5 hours per day. Preferred morning/afternoon shift of 9am-5:30pm AEST.


Reports to: Performance Director


Regular tasks include:


Paid Ads:

  • Research & build audiences within Meta and Linkedin that align with the client's target audience.

  • Adjust budgets to align with overall client strategy and requirements.

  • Create new ad sets/groups for campaigns, keyword research, choose keywords, build audiences & work with our creative team to write headlines, descriptions and make recommendations for landing page(s)

  • Monthly review and optimization of ad sets within ad platforms

  • Help account managers answer campaign performance questions from clients

  • Provide weekly performance updates & optimization recommendations

  • Provide input for monthly reports

  • Setup Google Analytics on client sites

  • Setup Google Tag, Conversion tracking, and Goals on client sites


Qualities we are looking for:


  • English fluency

  • Experience in the B2B space (particularly inbound lead generation), preferably with experience in SaaS

  • At least 5+ years experience with ad platforms (specifically Google Ads, Bing Ads, LinkedIn Ads & Meta Ads)

  • A free thinker, willing to look for answers

  • Confidence in strategy, execution and details

  • A team player who is happy working in a small team of 5-10 people

  • Strong communication skills

  • Responsive: Quick with email and Slack communication


Preferred expert knowledge of:


  • GA4

  • Google Tag Manager

  • Google Looker Studio

  • Google Ads

  • Bing Ads

  • Meta Ads

  • LinkedIn Ads

  • SEMRush/Ahrefs

  • Asana

  • Slack


Special requirements:


  • A computer that is two years old or less

  • Your own Internet connection and some kind of backup internet

  • Have a headset or microphone and video camera (for team meetings)



Submit an application via https://forms.gle/Su42Qyj7A6s56MtN9 




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