Posted 30 Oct 2023, 5:13 pm

Director Of Marketing at Nansen

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Nansen is a blockchain analytics platform that enriches on-chain data with millions of wallets labels. Crypto investors use Nansen to discover opportunities, perform due diligence and defend their portfolios with our real-time dashboards and alerts.

The Opportunity:

We are seeking an experienced and dynamic Director of Marketing to lead our marketing efforts
as we continue to scale and reach new heights. The ideal candidate will have a strong
understanding of the cryptocurrency landscape and a proven track record in building and
executing marketing strategies that drive growth. This role offers an incredible opportunity to
shape and develop Nansen’s marketing function in a fast-paced and rapidly evolving industry.

Key Responsibilities:

  • Develop and implement a comprehensive marketing strategy that aligns with Nansen overall business objectives, ensuring we maximise visibility, brand awareness, and
    growth within the cryptocurrency and blockchain ecosystem.
  • Lead and manage a globally distributed, high performing and results-driven marketing team, providing guidance and mentorship to help them grow and excel in their roles.
  • Drive a data-driven approach to marketing by setting up effective KPIs and
    measurement systems, regularly reporting on performance and optimising campaigns.
  • Develop a strong understanding of Nansen target audience and customer segments,
    using this knowledge to create targeted and engaging content across multiple platforms,
    including blogs, social media, email campaigns, webinars, and more.
  • Collaborate with the Product and Sales teams to develop product messaging and
    positioning, ensuring all external communications are clear, consistent, and compelling.
  • Oversee Nansen’s digital marketing efforts, including SEO, SEM, social media
    advertising, and email marketing campaigns, to drive increased web traffic, user
    acquisition, and conversion rates.
  • Continuously monitor and analyse the competitive landscape, staying abreast of industry
    trends and emerging marketing opportunities.


  • 10+ years of experience in marketing, with at least 3 years in a leadership role,
    preferably in the cryptocurrency, blockchain, or fintech industry.
  • Exceptional leadership and management skills, with experience building and leading
    high-performing teams.
  • A strong understanding of and passion for the cryptocurrency and blockchain
  • Proven track record of developing and executing successful marketing strategies that
    drive growth.
  • Outstanding written and verbal communication skills, with a knack for crafting engaging
    and compelling content.
  • A data-driven mindset, with the ability to analyse and optimise marketing performance
    based on KPIs and metrics.

What We Offer:

  • Competitive salary and equity package.
  • Remote work environment with a flexible schedule
  • Opportunity to work in a rapidly growing and cutting-edge industry.
  • Collaborative and supportive company culture
  • Opportunities for personal and professional growth as the company scales.
  • Exposure to a global network of industry experts, partners, and influencers.

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Source: Remote Ok