Posted 27 Oct 2022, 4:17 pm

Director CRM & Lifecycle Marketing at Parsley Health

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About us:

Parsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. Today, Parsley Health is the nation's largest health care company helping people suffering from chronic conditions find relief with holistic medicine. Our work is inspired by our members’ journeys and our actions are focused on impact and results.

The opportunity:

We are hiring a new addition to our Marketing Team –  a Director, CRM & Lifecycle Marketing. The Director will be a critical part of our business: working with the team to convert leads from paid and organic channels and driving the most LTV from these customers. In part, that includes managing our supplements eCommerce business. It will be critical that you are obsessed with customer journeys based on the lead entry point, value of the lead, etc. You also understand that rapid testing is critical so are agile and iterative in your execution. 

The person in this role will develop, plan and execute a retention strategy. It is important that this person enjoys managing a team along with rolling up their sleeves to manage and optimize the workstreams.

What you’ll do:

  • Develop and own the work to support the retention KPIs - including building out a new retention and reactivation strategy. 
  • Responsible for increasing the conversion rate of our leads through personalization. This includes an acquisition goal tied to lead conversion by channel. 
  • Manage and grow Parsley’s supplements business and revenue stream by increasing basket size and order frequency from new and current members as well as improve margins 
  • Create and implement an updated strategy on how to leverage the Sales team within the Lifecycle marketing funnel. 
  • Define audience segments for marketing campaigns and utilize segmentation tools to develop audiences in partnership with other key stakeholders.
  • Analyze cohort behavior at each stage of the lifecycle and provide insights in partnership with the Data team to improve our reporting framework.
  • Manage, mentor and develop a team of 2 with an opportunity to grow the team based on results.

What you’ll need:

  • At least 7 years of email marketing experience, including campaign strategy/development, messaging, customer segmentation, lifecycle optimization, deliverability, and AB/multivariate testing
  • In depth experience working with a modern customer engagement platform like Iterable or Braze
  • 3+ years experience in managing marketing teams and driving business outcomes from the team members 
  • Technical familiarity with HTML and ESPs
  • Previous experience in eCommerce 
  • Previous experience partnering with sales organizations 
  • Experience and comfortability in analyzing and manipulating data in Excel, Looker and Amplitude to draw meaningful insights that inform current and future strategy
  • Strong combination of being data-informed and creative, while knowing how to effectively balance the two to achieve results
  • Ability to balance short-term gains with long-term impact. Ability to foresee the long-term impact of those short-term gains and properly utilize that knowledge to figure out the appropriate next steps
  • Ability to manage multiple priorities in a fast-paced environment

Benefits:

  • Competitive compensation package
  • Meaningful equity stake
  • Complimentary Parsley Health Complete Care membership
  • Medical, Dental, and Vision insurance
  • 401K + Employer Matching
  • Parsley Health Store: discount on applicable products
  • Flexible work environment
  • Generous 4+ weeks of paid time off
  • Home office equipment stipend
  • Annual professional development stipend

At Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members. 

​​We also recognize that some people - particularly underrepresented groups, such as women and BIPOC - aren’t comfortable applying for a role unless they meet 100% of the listed qualifications. If you’re on the fence or unsure if your experience perfectly matches our job posting, we still encourage you to apply! We have a section of our application where you can explain why you’d be a good fit for this position even if you don’t meet every qualification listed.

Important note:

In light of recent increase in hiring scams, if you're selected to move onto the next phase of our hiring process, a member of our Talent Acquisition team will reach out to you directly from an @parsleyhealth.com email address to guide you through our interview process. We look forward to connecting!

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