Product Marketing Manager at ExtraHop

We’re looking for a Sr. Product Marketing Manager to be a leading contributor of the Security Product Marketing team at ExtraHop. In this highly visible role, you will be instrumental in building and establishing ExtraHop’s Network Detection and Response business line, and establish ExtraHop as a leader within the cybersecurity market.

This position requires an understanding of security, SaaS, and cloud/IT infrastructure markets. The ideal candidate will identify market needs, work with customers, sales, product management, and other stakeholders to articulate and develop the unique value that ExtraHop provides. This role encompasses product positioning, messaging, product strategy, collateral creation, and execution of marketing programs with other marketing, sales, and product management teams.

Responsibilities

• Effectively communicate ExtraHop’s position to sales, channel partners, customers, and analysts
• Create sales tools and training:
• Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling of ExtraHop’s products
• Create customer case studies with input from the sales team to document application stories for key target customers and train the sales team on the concepts
• Conduct competitive analysis/market research:
• Develop and produce market research insight reports and detailed sales-ready competitive analyses (products and technology). Work with product management and field teams to develop messaging and materials to help position ExtraHop in the minds of the buyers
• Identify new key markets for ExtraHop products and solutions
• Develop compelling content in collaboration with internal stakeholders that will help drive customer engagement, thought leadership, and content marketing
• Help conceive and develop innovative marketing programs that drive demand
• Responsible for collecting the requisite content for inclusion on the ExtraHop’s web from others in the organization and work with our webmaster to ensure high SEO ratings based on content and keeping that content current

Requirements

• 5+ years of product marketing experience with B2B technology companies
• Experience in cybersecurity areas and security buyer personas
• Solid understanding of cloud, IT infrastructure, and related buyer personas
• Experience working with sales, customers, and analysts in presenting the company position and products
• Experience in marketing products and services to enterprises, service providers, and channel partners
• Previous success in the development and the execution of integrated product marketing plans
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third party agencies
• Excellent presentation skills
• Willing to travel 20% (US travel)

Required Qualifications and Experience

• Bachelor’s degree or equivalent
• Prior experience in B2B enterprise technology marketing
• Technical aptitude coupled with an enthusiasm for technology and the ability to translate this into compelling narratives
• Passion for analyzing products, customers, and market dynamics
• Strong writing and communication skills with the ability to create exceptional content and comfortably engage with sales, customers, and partners
• Proven ability to work collaboratively across teams
• Exceptional organizational skills with the ability to manage multiple priorities and meet deadlines
• MBA is a plus.  

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