Head of Marketing at Superfluid

Description

Location 🌍
London (UK) or Remote in CET time zones

About You🧑‍💻

• You live and breathe Web3 marketing, monitoring crypto Twitter daily
• You like the idea of open source code and a world of openness in general
• You know and understand the blockchain culture and the Ethereum Community
• You understand well how DeFi protocols works and you use them often
• You get energized by community engagement and feel comfortable representing Superfluid on stage
• You don't forget the big picture and deliver on time
• You see growth opportunities at every interaction
• You aren't afraid of challenges and can tolerate a lack of information environment
• You want to make a difference and get rewarded by working hard

Responsibilities

• “Listen” to the trends of the market and direct the market research efforts of the company
• Monitor competition (acquisitions, existing and new products and features)
• Craft strategies for all Marketing teams, including Community, Content Marketing, Social Media Marketing and DevX
• Design branding and positioning strategies within the Web3 industry
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email newsletter, web pages, social media and promotional material)
• Analyze consumer behavior and refine customer personas over time
• Identify opportunities to reach new market segments and expand market share
• Build a highly efficient team of marketing professionals
• Craft quarterly and annual hiring plans as well as marketing budget
• Set, monitor and report on team goals
• Coordinate marketing efforts to boost brand awareness
• Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic acquisition channels like content creation, content curation, event management, social media, lead generation campaigns, copywriting, performance analysis
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Build strategic relationships and partner with key industry players, DAOs and communities

Requirements

• 2+ years of work experience as Marketing Lead, Head of Marketing or VP Marketing in a Web3 company, project or DAO
• Proven ability to deliver solid, long-lasting organic growth (without recurring to paid advertising)
• Be a recognised marketing leader in the Web3 community with both creative and analytical capabilities
• Experience running successful marketing campaigns in Web3 (especially on Twitter, Discord and Reddit)
• Have an eye for appealing, engaging and beautiful design, a sense of aesthetics and a love for great copy and witty communication
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Up-to-date with the latest Web3 trends and best practices in blockchain marketing
• Solid knowledge of web analytics, social media analytics and CRM software
• Be able to set and prioritize short term goals and craft long term plans
• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
• Solid understanding of market research and data analysis methods
• Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. events) channels
• Outstanding communication (written and verbal) and interpersonal abilities
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• BSc/BA in marketing, communications or relevant field; MSc/MA will be a plus

Benefits

• Super motivated team, with cutting-edge Ethereum developers
• Work on world-first, groundbreaking financial technology
• 28 days paid holidays (including public holidays)
• A very generous stock options package
• Enjoy access to our digital office
• One or two company wide offsite weeks every year
• An opportunity to make a REAL difference in the lives of hundreds of thousands of people globally
• Flexible working schedule
• Casual and friendly work environment