Lead Product Marketing Manager Teams & Enterprise at Vimeo

Vimeo is looking for a passionate and seasoned Product Marketer to join the Product Marketing Team. You’ll work at the intersection of product development and marketing to orchestrate high-impact product launches. You will be focused on new product go-to-market strategy, product activation, and product engagement to maximize the lifetime value of our customers at all stages of the funnel. This role is ideal for a data-driven, self-starter who can work on both creative marketing initiatives and data-driven strategy. If you’re excited about helping creative professionals and businesses make an impact through video, then Vimeo is the place for you.

What you’ll do:

• Own the go-to-market strategy and ongoing release cadence for key user segments from ideation to launch and adoption
• Lead market and competitive analysis for key segments by surfacing quantitative and qualitative insights to inform the product roadmap
• Work closely with Marketing and Product to optimize the customer lifecycle from acquisition to in-product engagement and retention
• Build a deep understanding of the customer and serve as their voice, collecting and prioritizing user feedback with the Product Team
• Identify the target customer and create positioning and messaging statements that effectively communicate the value prop and differentiate our product offering 
• Map out how and when new products are introduced to customers
• Be a product expert and communicate its value to key stakeholders across the company
• Understand how our product grows among key segments across the customer journey and set measurable business goals and track progress against them

Skills and knowledge you should possess:

• 6+ years of product marketing experience 
• Clear track record of driving business results through marketing strategies, including app store optimization
• Ability to take complex ideas and turn them into simple and intuitive communication
• A knack for market research - you know the market and competition better than anyone
• Experience working with and influencing a cross-functional team
• Growth mindset with the desire for continuous improvement 
• Ability to empathize with the customer and view things from their point of view
• Analytical mindset, and a working sense of Mixpanel and GA, using these platforms to report on KPIs to track performance and identify trends
• Strong project management skills with the ability to prioritize effectively 
• Excellent verbal and communication skills

Bonus points (nice skills to have, but not needed): 

• B2B SaaS experience 
• Collaboration & productivity app experience