Posted 28 Jun 2022, 4:20 pm
B2B Marketing Specialist Project Manager at Mindgram
Mindgram is an innovative well-being and mental health platform (B2B2C SaaS). We help employees who struggle with life’s challenges and need easy access to high-quality mental health and well-being support.
Why join Mindgram?
Have a job that matters, work with the people that care - a mission of the company is to improve employee mental health around the globe
Work with the top people in the market - a leadership team with a proven track record in building and scaling companies
Work in a successful multicultural start-up from wherever you want - a unique opportunity to join an early-stage VC backed tech startup that is going international soon
Outstanding perks (look at the "What do we offer? section)
We are looking for someone who is super-organized and happy to manage complex marketing projects & campaigns in a growing mental health-related SaaS.
Ideally you are a T-shaped marketer with a strong experience in B2B marketing projects management. You know the difference between MQL and SQL. You have previously worked with Lead acquisition funnels (and maybe Webinar and/or Demo funnels), and can plan, manage and execute such funnels with the help of a dedicated team. You know how to track funnel numbers and what are the B2B/SaaS benchmarks. You can set up email campaigns flows, manage B2B content, lead magnet pages and lead forms creation. You make sure everything is delivered on time and with the highest quality.
You make things done, you are chill, ambitious and value seamless communication.
If you join our team, you will be responsible for:
Digital B2B leads acquisition funnel execution (project management, tasks delivery, reporting)
Delivering on MQLs target goals & B2B leads acquisition funnel KPIs
Cooperation with marketing team on digital B2B leads acquisition funnel execution
Co-creating & implementing email sequences for B2B leads acquisition funnel
Co-managing content & landing pages production for B2B leads acquisition funnel
Co-managing content strategy for leads warming & nurturing
Marketing leads qualification
Leads acquisition funnel & B2B marketing data analysis, reporting & optimization
Co-creating a flow & strategy for B2B leads acquisition funnel
Cooperation with external suppliers (copywriters, graphic designers etc.)
Cooperation with advertising agencies
Co-managing B2B clients retention and anti-churn
What do we offer?
Company culture full of growth, openness to innovation, teamwork, and autonomy
Possibility to join the well-financed startup that is going to enter new markets soon
Full access to the Mindgram platform (including free video psychotherapy) for oneself and one friend or family member
Possibility to work fully remotely (or, from time to time, in one of the WeWork spaces)
Compensation: 10-18k PLN gross (Employment Contract / B2B)
Benefits package including sports card (Multisport) and health insurance (LuxMed)
What do we expect?
Strong project management skills
Strong tasks delivery, prioritization & time management skills
Min. 1 year of experience with B2B marketing (SaaS experience is a plus)
Marketing funnels understanding
Experience with managing marketing campaigns A-Z execution
Experience with email marketing sequences creation (structure, content & flows)
Experience with managing landing pages creation (structure, graphic design & copy benchmarks)
English language proficiency
Project planning skills
Strong communication skills
Experience with managing lead magnets creation
Experience with email database segmentation and tagging
Content management skills (preferably in B2B)
Knowledge of CRMs & email marketing tools (Hubspot is a BIG plus)
Working knowledge of marketing analytics (incl. Google Analytics; multi-channel analytics is a plus)
Working knowledge of website management (Wordpress, Landing Pages templates)
Experience working with tasks planning tools (Asana, Jira etc.)
Being interested and eager to learn more about mental health and wellbeing topics :)
Polish and/or Spanish languages proficiency is a plus
Experience with Webinar and Demo campaigns is a plus
Experience with ClickUp or/and Jira is a plus
Experience with SEO strategy & execution is a plus
B2B/SaaS growth hacking skills is a plus
Marketing automation tools experience (e.g. Hotjar, User.com etc.) is a plus
Copywriting & content creation skills is a plus
LinkedIn Ads, Google Ads & Facebook Ads knowledge is a plus
Experience of managing front-end and back-end website development is a plus
Community growth and personal brand growth skills is a plus
Team management experience is a plus
B2B2C experience is a plus
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Source: Remote Ok