B2B Marketing Specialist Project Manager at Mindgram

What is Mindgram?

Mindgram is an innovative well-being and mental health platform (B2B2C SaaS). We help employees who struggle with life’s challenges and need easy access to high-quality mental health and well-being support.

Why join Mindgram?

• Have a job that matters, work with the people that care - a mission of the company is to improve employee mental health around the globe

• Work with the top people in the market - a leadership team with a proven track record in building and scaling companies

• Work in a successful multicultural start-up from wherever you want - a unique opportunity to join an early-stage VC backed tech startup that is going international soon

• Outstanding perks (look at the "What do we offer? section)

We are looking for someone who is super-organized and happy to manage complex marketing projects & campaigns in a growing mental health-related SaaS.

Ideally you are a T-shaped marketer with a strong experience in B2B marketing projects management. You know the difference between MQL and SQL. You have previously worked with Lead acquisition funnels (and maybe Webinar and/or Demo funnels), and can plan, manage and execute such funnels with the help of a dedicated team. You know how to track funnel numbers and what are the B2B/SaaS benchmarks. You can set up email campaigns flows, manage B2B content, lead magnet pages and lead forms creation. You make sure everything is delivered on time and with the highest quality.

You make things done, you are chill, ambitious and value seamless communication.

If you join our team, you will be responsible for:

• Digital B2B leads acquisition funnel execution (project management, tasks delivery, reporting)

• Delivering on MQLs target goals & B2B leads acquisition funnel KPIs

• Cooperation with marketing team on digital B2B leads acquisition funnel execution

• Co-creating & implementing email sequences for B2B leads acquisition funnel

• Co-managing content & landing pages production for B2B leads acquisition funnel

• Co-managing content strategy for leads warming & nurturing

• Marketing leads qualification

• Leads acquisition funnel & B2B marketing data analysis, reporting & optimization

• Co-creating a flow & strategy for B2B leads acquisition funnel

• Cooperation with external suppliers (copywriters, graphic designers etc.)

• Cooperation with advertising agencies

• Co-managing B2B clients retention and anti-churn

What do we offer?

• Company culture full of growth, openness to innovation, teamwork, and autonomy

• Possibility to join the well-financed startup that is going to enter new markets soon

• Full access to the Mindgram platform (including free video psychotherapy) for oneself and one friend or family member

• Possibility to work fully remotely (or, from time to time, in one of the WeWork spaces)

• Compensation: 10-18k PLN gross (Employment Contract / B2B)

• Benefits package including sports card (Multisport) and health insurance (LuxMed)

What do we expect?

• Strong project management skills

• Strong tasks delivery, prioritization & time management skills

• Min. 1 year of experience with B2B marketing (SaaS experience is a plus)

• Marketing funnels understanding

• Experience with managing marketing campaigns A-Z execution

• Experience with email marketing sequences creation (structure, content & flows)

• Experience with managing landing pages creation (structure, graphic design & copy benchmarks)

• English language proficiency

• Project planning skills

• Strong communication skills

• Experience with managing lead magnets creation

• Experience with email database segmentation and tagging

• Content management skills (preferably in B2B)

• Knowledge of CRMs & email marketing tools (Hubspot is a BIG plus)

• Working knowledge of marketing analytics (incl. Google Analytics; multi-channel analytics is a plus)

• Working knowledge of website management (Wordpress, Landing Pages templates)

• Experience working with tasks planning tools (Asana, Jira etc.)

• Being interested and eager to learn more about mental health and wellbeing topics :)

  
  

Additionally:

• Polish and/or Spanish languages proficiency is a plus

• Experience with Webinar and Demo campaigns is a plus

• Experience with ClickUp or/and Jira is a plus

• Experience with SEO strategy & execution is a plus

• B2B/SaaS growth hacking skills is a plus

• Marketing automation tools experience (e.g. Hotjar, User.com etc.) is a plus

• Copywriting & content creation skills is a plus

• LinkedIn Ads, Google Ads & Facebook Ads knowledge is a plus

• Experience of managing front-end and back-end website development is a plus

• Community growth and personal brand growth skills is a plus

• Team management experience is a plus

• B2B2C experience is a plus