Product Marketing Manager at Bloomreach

Become a Product Marketing Manager for Bloomreach! Help us go-to-market with the latest innovations in our industry leading CDP + Marketing Automation solution - Bloomreach Engagement. Working in one of our U.S. or European offices or from home on a full-time basis, you will be a core part of the Product team.

As the Product Marketing Manager for Bloomreach Engagement, you will support the go-to-market for Bloomreach Engagement, one of our three core product pillars. The DXP, martech, and digital industry in general is exploding due to the demands from COVID, and it’s changing rapidly. Fortunately, Bloomreach has an end-to-end product offering for brands that want to deliver personalized customer experiences - with a laser focus on e-commerce.  

You will work with the product marketing lead for Bloomreach Engagement as well as directly work with the product team that founded Exponea, the best loved CDP+marketing platform on G2. 

Your job will be to:

1. Understand the market and the customer 
2. Execute on the go-to-market strategy
3. Enable the field team to succeed 

a. Understand the market and the customer 

• Deeply understand market problems in order to support messaging/ positioning around our core differentiators
• Act as point person for sales & marketing on product related questions
• Research the competitive landscape and build competitive collateral
• Be knowledgeable about Bloomreach products and assist in developing marketing material (e.g. demo scripts, blogs, etc.) to articulate our value to prospective customers, partners and analysts 

b. Execute on the go-to-market strategy

• Launch new features and position with prospects and customers
• Work with the product team to identify use cases and achieve specific goals for product feature launches
• Provide guidance on positioning and thought leadership to the content team 
• Work with marketing/demand gen team to promote Engagement 

c. Enable the field team to succeed and participate in customer meetings

• Help our field teams tell the story of CDP + marketing automation with illustrative use cases, and sales material 
• Develop tools to increase sales effectiveness (e.g. x-pagers, pitch decks, trainings, etc) and support the Sales Enablement team 
• Assist in market problems research through customer interviews and analyst inquiries 

Your success story will be:

• In 30 days, you will understand our current product and the competitive landscape
• In 90 days, you will meet cross functional stakeholders, support product launches, and assist in customer research interviews 
• In 180 days, you will lead your own customer interviews and help with C-suite presentations on trends in market problems 
• In 210 days, you will take ownership of your own launches, and work with internal stakeholders to determine combined goals

You have the following experience and qualities:

1. Professional — experience in the CDP/email marketing/marketing automation industry or experience as a user of similar technology. Technical aptitude. Bonus for commerce experience. Customer-focused
2. Personal — motivation, independence, and the soft skills to work with a truly global team. 

Professional experience

• 2+ years’ experience in Product Marketing, Marketing, Product Management or Customer Success roles.
• Aptitude for story telling and communicating technical concepts to others in a simple way
• Great communication and writing skills. Public speaking experience is a plus.
• Experience in the CDP/email marketing/marketing automation industry or experience as a user of similar technology is a plus
• Technical proficiency a plus (e.g. marketing to IT, experience in IT or development)
• Bachelor’s degree in marketing, business administration, or technical field

Personal qualities

• Ability to work with a worldwide team (team members in TX, CA, CO, WA, London, Amsterdam and Bratislava)
• Hunger to win. Outcome-driven, not task-driven
• A little bit of humor will make you fit right in.

Excited? Join us and transform the future of commerce experiences.

Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a leading CDP and marketing automation solutions. Together, these solutions combine the power of unified customer and product data with the speed and scale of AI-optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. For more information, visit Bloomreach.com.

Regional benefits - UK:

• Personal pension contribution by Bloomreach
• MyEva — online financial expert tool at your disposal
• Access to private hospitals with reduced wait times
• Income protection in case of long-term illness or injury

Regional benefits - US:

• Health care including medical, dental, and vision insurance
• 401k Plan with employer contribution

Regional benefits - Central Europe + Germany:

• Monthly lunch entitlement up to 110€ per month
• Pension scheme or health insurance depending on region