Product Growth Manager Activation at Vimeo

At Vimeo, we believe that more meaningfully than the work that you do, it’s the people that you accomplish it with. Our core values are very important to us, one of which being ‘nothing is sacred’. On the Growth team, we take this very seriously, and we use this principle to unlock our experimentation prowess from anything inside the product experience, all the way up the funnel to the pricing and check-out pages on Vimeo.com. We’ve already built an extraordinary team full of engineers, analysts, and designers for our desktop web world, and we need the right next leader to take the torch and help us scale experimentation and full-funnel optimization, starting with new-user onboarding and unlocking value as quickly as possible!

To that end, Vimeo is looking for an ambitious Product Manager, Growth to help break down barriers and help push our team to greater heights with data literacy and UX storytelling. Vimeo Growth sits at the convergence of product, marketing, and data, digging through data to find the needle in the haystack and obsessing about user experiences, balancing what’s right for the business and fighting for what’s best for the user. Historically the team has been lean, but we’re at a pivotal stage in our journey where we need to scale for rapid experimentation velocity. We are looking for that outstanding leader with the hunger to build a fast, forward-thinking, high-impact process from the ground up with a ready & willing team by their side. Could you be the next growth leader here?

What you’ll do:

• Define and drive the activation strategy to unlock user engagement and subscription growth from our growing base of millions of new and existing users that come into our flagship experience.
• Develop a deep understanding of our users to help identify the right persona and lifecycle segmentation needed to nudge users into the next best actions for them.
• Identify and own key activation pathways, crafting repeatable and scalable frameworks and components to enable targeting users with the right information at the right time.
• Lead experimentation process around collecting more user information about a user to generate a robust profile that will allow the team to drive key actions and unlock value.
• Drive cross functional activation strategy across growth, CRM, paid marketing and core product teams.
• Partner with various product teams to ensure new products and existing products have the appropriate on ramps needed to be able to activate users into key features.
• Champion and balance user needs with revenue metrics through innovative and robust experimentation
• Help hire, build, and scale the Activation Growth team in partnership with the leadership team.

Skills and knowledge you should possess:

• 3+ years in a growth or product role
• 2+ years experience driving product-led growth and experimentation methodologies.
• Bachelor’s degree
• Experience leading a cross-functional team, and driving strong engineering partnership
• Experience developing in-product and out-of-product experiences
• Proven track record in using data to drive product and/or business decisions
• Consistent impact on the business on top level metrics
• Ability to encourage, empower, and lead teams to shoot for the moon
• Strong foundational understanding of A/B testing methodologies and impact measurement
• An extraordinary sense of humor and the ability to roll with the punches (your team leader will have a bunch of bad dad jokes)

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