Posted 7 Jun 2022, 10:00 pm

Director Digital Marketing at Age of Learning

Company Overview: Age of Learning is a leading education technology innovator based in Glendale, California, with a talented team of more than 600 individuals comprised of nationally-renowned educators, curriculum experts, developers, artists, writers, designers, engineers, producers, product managers, analysts and marketing experts! Together we develop engaging, effective digital learning technology and content to help children build a strong academic foundation for lifelong success.   Our flagship product ABCmouse.com Early Learning Academy® is a comprehensive online curriculum and the #1 digital learning product for young children. To-date, more than 30 million children worldwide have completed over 8 billion Learning Activities on ABCmouse. We recently launched Adventure Academy, the first massively multiplayer online (MMO) game designed specifically to help elementary- and middle-school-aged children learn. It features thousands of engaging Learning Activities—including minigames, books, original animated and live action series, and more—in a fun and safe virtual world. Other Age of Learning programs include immersive English language learning products for children in China and Japan; ReadingIQ, a digital library and literacy platform; and a groundbreaking personalized, adaptive digital learning system that individualizes math instruction for every child through AI-driven technology. We are committed to helping all children succeed. We provide our educational programs at no cost to teachers, Head Start programs, public libraries, and other community organizations, and have served millions of children through these initiatives. We recently established the Age of Learning Foundation to expand this work globally.   As we expand our global reach and increase the educational impact of our programs, we’re looking for passionate, ambitious, and collaborative leaders to become a part of our growing team. Summary: Age of Learning is seeking to add to its leadership team a Director of Digital Marketing, who will develop and drive our digital marketing strategy and implementation to drive success of our expanding school-based (Mastery product) portfolio. This position works closely with our Curriculum, Product Management, Sales, and Brand (Research, Brand Growth, Communications, Customer Success) teams to drive sales revenue and overall profitability. This position will play a key role in product positioning and the development of our mastery product Go-to-Market strategy. The Director of Marketing will also drive, articulate, and leverage the organization’s unique ability to deliver value to the school’ market. This position will be responsible for the development of a detailed full-cycle digital marketing plan, designed to guide all phases of the product lifecycle, from market entry thru and including expansion in the lifetime value of the customer. The Director of Digital Marketing will develop, define, and report on success of various campaigns through concise dashboards utilizing Salesforce.com and Hubspot . This role will be instrumental to setting the course for Sales success and will provide clear direction to the Age of Learning executive team on all matters related to our Mastery product marketing strategy and execution. Age of Learning currently provides:  • 90% - 100% of health and welfare benefit premiums • A 401(k) program with employer match • 15 paid vacation days, 11 observed national paid holidays plus 9 sick days • Our flexible work culture means 2 or more days in the office (hybrid) or 100% fully remote options available for most positions • Team bonding events and a highly collaborative environment • Access to our internal DEI Task Force that focuses on ensuring our products represent all children on a global scale • Opportunities for professional growth through professional learning and development programs  • Commitment to Equal Opportunity Employment in addition to an inclusive and supportive company culture

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Source: Remote Ok