Marketing Specialist at The Allen Institute for AI

Marketing Specialist - Semantic Scholar

Who You Are:

We are looking for a Growth Marketer to drive acquisition and retention efforts to help us grow Semantic Scholar. You will own all aspects of user growth and retention for our over 8 million monthly active users. This position is ideal for a data-driven and hands-on marketer, who is excited by the idea of scaling a product, and growing a customer base through strategic ownership and data-driven optimizations.

Semantic Scholar is a free, A.I.-powered research tool for scientific literature. We have grown from a groundbreaking research project at the Allen Institute for Artificial Intelligence to a tool millions of scholars use every week. Our mission is to empower scholars with easy access to the most relevant information from the world's scientific literature. Since our launch in November 2015, we have indexed more than 200 million research papers and built a user base of millions of scholars in over 100 countries. Our work has been featured in the New York Times, Wired, Nature, Science, and many other publications. 

You will work within a high energy, fast-paced team that includes prominent A.I. research scientists, world-class engineers, and product management functions. You are data-driven, and can prioritize tests and iterate on campaigns to improve their impact. You are also results-oriented, and are able to use your judgment to make decisions in the absence of data. You enjoy working on a small team where bureaucracy is low but great communication and collaboration is essential. 

If your ambition is to join a mission-driven team working at the cutting edge of product and technology, Semantic Scholar may be the perfect opportunity for you.

*This role will begin as a one-year term assignment, with the possibility of extension.  We are happy to provide full benefits, 401(k) and paid-time off.

Who We Are:

The Allen Institute for Artificial Intelligence is a non-profit research institute in Seattle founded by Paul Allen and headed by Professor Oren Etzioni. Our mission is to contribute to humanity through high-impact AI research and engineering.

In addition to AI2’s core mission, we also aim to contribute to humanity through how we treat each member of the AI2 Team! Some highlights are:

• We are a learning organization – because everything AI2 does is ground-breaking, we are learning every day. Similarly, through weekly AI2 Academy lectures, a wide variety of world-class AI experts as guest speakers, and our commitment to your personal on-going education, AI2 is place where you will have opportunities to continue learning right alongside us;
• We value diversity - We seek to hire, support, and promote people from all genders, ethnicities, and all levels of experience regardless of age. We particularly encourage applications from women, non-binary individuals, people of color, members of the LGBTQA+ community, and people with disabilities of any kind.
• We value inclusion - We understand the value that people's individual experiences and perspectives can bring to an organization, and we are building a culture in which all voices are heard, respected and considered.
• We emphasize a healthy work/life balance – we believe our team members are happiest and most productive when their work/life balance is optimized. While we value powerful research results which drive our mission forward, we also value dinner with family, weekend time, and vacation time. We offer generous paid vacation and sick leave as well as family leave;
• We are collaborative and transparent – we consider ourselves a team, all moving with a common purpose. We are quick to cheer our successes, and even quicker to share and jointly problem solve our failures;
• We are in Seattle – and our office is on the water! We have mountains, we have lakes, we have four seasons, we bike to work, we have a vibrant theater scene, and we have so much else. We even have kayaks for you to paddle right outside our front door;
• We welcome interest from applicants from outside of the United States;
• We are friendly – chances are you will like every one of the 200+ (and growing!) people who work here. We do!

Your Next Challenge:

• Manage Semantic Scholar's growth initiatives end-to-end, including on-site marketing, email, SEM, SEO, and social. 
• Develop your own roadmap and own execution for a portfolio of growth campaigns to support Semantic Scholar strategy and annual goals.
• Plan, execute, and iterate on experiments that increase new user activation, drive product usage, and improve user retention and expansion.
• Own planning, budget, and execution of digital campaigns to find and test new channels and markets
• Manage all social media platforms, including owning content creation, real-time social media monitoring and responses, coordinate social media responses with customer support.
• Build and manage landing pages and email campaigns. Work with our UX design team to develop, produce, and launch marketing collateral in support of product launches.
• Research, implement, and manage tools to aid in growth (marketing automation, analytics, conversion optimization, etc.)

What You’ll Need:

Qualifications:

• 0-2 years of experience in growth, acquisition, or digital marketing for a high-growth consumer internet or eCommerce company or equivalent non-profit experience.
• Hands-on experience running and optimizing digital marketing channels that reach millions of users across channels such as on-site marketing, SEM, and/or social.
• Experience managing email programs at scale and other outbound communications for a consumer-facing product.
• Working knowledge of designing and executing marketing campaigns, including content creation, campaign management, marketing automation, and programmatic retargeting.
• Self-starter with a growth mindset and demonstrated ability to drive initiatives with minimal supervision. Proactive in taking the initiative to test new ideas and campaigns.
• Ability to thrive in a fast-paced, non-hierarchical environment and wear multiple hats.
• Entrepreneurially spirited and intellectually curious; strong work ethic and customer-driven mindset

Preferred Qualifications:

• Understanding of marketing tools, such as Webflow, AppCues, Hubspot, Contentful, or Heap is a plus.
• Fluency with multiple SEM, SEO, analytics, and digital marketing platforms.
• Comfortable developing marketing strategies using both quantitative and qualitative insights.

AI2 is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. 

If you need assistance or an accommodation due to a disability, you may contact us at hr@allenai.org.