Product Marketer at Stockpile

About Stockpile

At Stockpile, we’re on a mission to make banking easy, fun, and smart for kids and their parents. We provide a seamless platform for saving, investing, and spending that helps families build financial habits from an early age. If you’re excited about building products that make a difference and creating a future where financial education starts young, then you’ll fit right in with our team!

About the Role

As a Product Marketer at Stockpile, you'll be the voice that connects our product to the world. This role is all about turning features into benefits that resonate, developing compelling messaging, and ensuring every parent and child understands how Stockpile can support their financial goals. You’ll be working with product, sales, and design teams to create go-to-market strategies that drive engagement and growth. If you’re a creative thinker who loves crafting stories and thrives in a fast-paced environment, we’d love to meet you!

• Develop Messaging that Sticks: Transform complex banking concepts into simple, relatable messages that resonate with kids, teens, and parents. Your words will help families see Stockpile as the perfect place to save, invest, and spend.
• Go-to-Market Strategy: Lead go-to-market campaigns for new features and improvements. You’ll decide how we launch, where we launch, and how we make each feature feel like it was made for our customers.
• Understand Our Customers: Dive deep into what families want and need in a banking app. Run surveys, analyze data, and bring insights to life to make sure our messaging and campaigns speak directly to our users.
• Collaborate Across Teams: Work closely with product managers, designers, and engineers to create seamless product experiences. You’ll also partner with marketing and customer success teams to ensure everyone’s on the same page.
• Drive Product Adoption: Develop strategies to boost feature engagement and retention. You’ll find creative ways to keep kids and parents coming back to Stockpile, learning and growing with us.
• Content Creation: From emails to social media to in-app messaging, you’ll produce content that educates, engages, and excites. Your copy will turn our features into everyday essentials for families.

• Experience in Product Marketing: Ideally, you have 2-5 years of experience in product marketing or a related role, especially within fintech, banking, or a product-driven company.
• Customer-First Mindset: You understand our customers and are passionate about making their financial journey better. You have a knack for turning feedback into messaging that matters.
• Strong Storytelling Skills: You can make banking for kids and parents sound exciting. You’re able to translate technical details into relatable benefits with ease.
• Analytical and Data-Driven: You know how to use data to understand user behavior and measure the success of your campaigns. Familiarity with tools like Google Analytics, Mixpanel, or similar is a plus.
• Creative and Strategic Thinker: You’re a big-picture thinker who also sweats the details. You come up with fresh ideas and know how to execute them efficiently.
• Great Communicator and Team Player: You work well with cross-functional teams, sharing ideas, giving and receiving feedback, and ensuring everyone’s moving in the same direction.

• Make a Real Impact: Be part of a mission-driven company that’s changing how kids and families approach money.
• Grow with Us: We’re in an exciting growth phase, and you’ll have plenty of opportunities to develop your skills and advance your career.
• Collaborative Culture: Work with a talented and passionate team that values creativity, transparency, and respect.
• Flexible Environment: We believe in work-life balance and offer flexible working hours and remote options.