Product Marketing Manager at Halborn

What You’ll Do:

• Lead the go-to-market (GTM) strategy for Halborn’s upcoming cybersecurity training platform, with a focus on B2B and B2E markets.
• Collaborate with technical teams to understand complex DLT and cybersecurity topics, turning them into digestible, engaging marketing content.
• Develop and execute product launch strategies, ensuring the training platform is effectively positioned in target markets.
• Create targeted campaigns that nurture leads through the marketing funnel, from awareness to conversion, leveraging multiple channels such as webinars, white papers, and email marketing.
• Design product-centric content, including educational materials, case studies, demo videos, and thought leadership pieces to drive platform adoption.
• Coordinate with stakeholders across marketing, sales, and product teams to streamline communication, ensure alignment, and deliver integrated marketing campaigns.
• Track and report on the effectiveness of marketing initiatives using data-driven insights from Salesforce MCAE (fka Pardot), Google Analytics, and other marketing platforms.
• Propose and implement marketing automation tools to improve process efficiency and user experience.
• Plan, manage, and execute marketing events, including virtual workshops, webinars, and live product demos, to promote the training platform.

Qualifications:

• 4+ years of experience in product marketing, preferably in the tech or cybersecurity sectors.
• Demonstrated experience managing the entire product marketing lifecycle, from ideation and strategy to execution and reporting.
• Strong understanding of DLT, cybersecurity, and technical concepts, with a proven ability to translate them into marketable content.
• Proven success in rolling out B2B/B2E products, with an emphasis on education or SaaS platforms.
• Excellent project management skills, with the ability to manage timelines, stakeholders, and multiple initiatives simultaneously.
• Highly proficient in data analysis, using metrics to measure campaign success and make informed decisions.
• Strong communication skills, both written and verbal, to articulate complex concepts clearly to a broad audience.
• Proactiveness and attention to detail.
• Willingness to work in an asynchronous, fast-paced environment.

Bonus Points:

• Experience with Salesforce / MCAE (Pardot).
• Background in UX Design or UI optimization for digital platforms.
• Knowledge of e-learning platforms or experience marketing educational technology.