PPC and Meta Ads Specialist at The Pack Labs

Join Our Team: Seeking a Full-Time, In-House PPC and Meta Ads Specialist with Proven Expertise

We are looking for a highly skilled and dedicated PPC/Meta Ads specialist who will work exclusively for our company on a full-time basis. The ideal candidate will also have extensive experience in managing successful pay-per-click campaigns and Meta Ads, particularly within high-risk categories.

Key Responsibilities:

• Develop, implement, and optimize PPC campaigns across various platforms
• Manage Meta (formerly Facebook) advertising, ensuring alignment with overall marketing strategies
• Monitor and analyze campaign performance, providing actionable insights
• Maintain compliance with industry regulations and platform policies, especially in high-risk sectors
• Understanding CRO and how to analyze data for successful campaigns

Qualifications:

• Proven track record of successful PPC and Meta advertising campaigns
• Extensive experience in high-risk categories, with a deep understanding of the associated challenges and regulations
• Strong analytical skills and the ability to interpret data to drive strategic decisions
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams