International Marketing Manager Israel at iHerb

Job Summary: 

We are looking for a Marketing Manager to help grow our business in Israel.  In this role, the Marketing Manager will provide market specific knowledge and e-commerce industry expertise to drive customer acquisition growth, increase brand awareness and improve customer engagement.  

Job Expectations:

Marketing

• Develop a deep understanding of what resonates with customers in Israel and design appropriate communication journeys to drive brand awareness in Israel
• Enhance existing marketing strategy and test different channels to design optimal media mix
• Collaborate cross functionally to further localize existing digital marketing efforts (paid media, affiliate, CRM)
• Work with external agencies to manage local marketing initiatives

Partnerships

• Lead partnership development activities to drive customer and sales growth in Israel; marketing partnerships across payment, financial services, affiliates, influencers and other platforms.
• Identify and assess strategic business opportunities and partnerships through ongoing research of consumer behavior, industry trends and emerging technology.
• Management of partner relationships on a day-to-day basis.
• Collaborate cross-functionally to develop various marketing promotions and events by leveraging partner relationships
• Together with Director of Marketing, International Markets, serve as main point of contact during partnership deal negotiations

Knowledge, Skills and Abilities:

Required:         

• Strong understanding of the e-commerce industry and competitive landscape in Israel
• Strong understanding of Israel online shopping trends and behavior
• Native fluency (verbal and written) in Hebrew is a requirement; language test required
• Strong partner engagement skills with the ability to develop relationships, and magnify existing partner channels
• Deep channel experience in one or more of the following: paid media, social media, influencer marketing, affiliate marketing, CRM
• Comfortable with analyzing data and crafting a narrative based on data
• Ability to prioritize, identify problems, quickly devise feasible solution options, disseminate appropriate information to relevant partners and ultimately bring about timely resolution
• Marketing agency management experience required
• Experience in working with international companies and global brands required
• Strong leadership behavior, sound judgment, great decision making capabilities, problem solving skills.
• This will be a remote work position based in the United States, reporting directly to the Director of Marketing, International Markets

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Experience Requirements:

Generally requires a minimum of  8+ years of overall digital marketing and partnership experience.

Education Requirements: 

Bachelor’s Degree in Marketing or related field preferred, or a combination of education and equivalent work experience.

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