Brand Designer at AllTrails

About AllTrails

AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 50 million people worldwide. AllTrails was selected as Apple's App of the Year in 2023!

Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!  

About the Role: 

Reporting into the Brand Design team, this role will work hand-in-hand with marketing teams to concept and execute brand, paid advertising, lifecycle, and social campaigns. To be successful, the individual must be a creative problem solver, a visual storyteller, a collaborative teammate, and be passionate about sharing their love of the outdoors with everyone. 

If you always ask why, can’t help but solve things visually, and love the outdoors this could be a great opportunity. Join our mission to help people spend more time outside!

• Work collaboratively with design, copywriting, marketing, social media, advertising, and PR teams to spread the word of AllTrails through world-class creative
• Build templates and systems through our tooling (figma, dropbox) that result in well-crafted creative generated quickly at scale
• Generate effective paid-advertising creative with an iterative mindset to drive growth and continuously optimize
• Opportunity to work on a wide range of projects in studio from omni-channel marketing communications, social media creative, to go-to-market campaigns
• Ensure brand consistency across all touchpoints, always pushing the AllTrails brand forward through thought provoking work and best-in-class design
• Clearly articulate design decisions to a stakeholders, co-workers, and external vendors and incorporating feedback quickly
• Work quickly and effectively juggle multiple projects

• 3+ years of professional design experience, working on brand and marketing design initiatives from concept to execution
• A strong portfolio showcasing real-world examples of exceptionally crafted design for marketing campaigns, and/or advertising projects executed across multiple channels 
• Demonstrated ability to design high-converting digital advertising assets for paid social, display, and affiliate networks that align strongly with overall brand look and feel
• Experience working closely with marketing teams to understand campaign objectives, target audience, and key performance metrics
• Ability to regularly produce high quality communications with attention to details and design fundamentals; can demonstrate a strong understanding of layout, typography and visual hierarchy
• Mastery of Figma (libraries, modular components, auto-layout, etc), Adobe Creative Suite (illustrator, photoshop, etc.)
• Self-motivated with an ability to work in a fast-paced and sometimes ambiguous and remote work environment
• Strong organizational and time management skills
• Able to take constructive feedback and evolve designs to meet business objectives
• Humility, empathy and open-mindedness - no egos

• Passion or interest for the outdoors, photography, animation, and/or illustration
• Experience designing for various groups of people (international audiences, multi-language localization, accessibility for people with disabilities, etc.)
• Experience designing for international audiences and has worked with translations teams

• A competitive and equitable compensation plan. This is a full-time, salaried position that includes equity
• Physical & mental well-being including health, dental and vision benefits
• Trail Days: No meetings first Friday of each month to go test the app and explore new trails!
• Unlimited PTO
• Flexible parental leave
• Remote employee equipment stipend to create a great remote work environment
• Annual continuing education stipend
• Discounts on subscription and merchandise for you and your friends & family
• An authentic investment in you as a human being and your career as a professional

Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.

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