Marketing Operations Manager at Colibri Group

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,

Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,

and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education,

introducing some of the first web-based professional education courses in 2001. Today, the company’s

family of brands are the leading online professional education platforms in their respective end-markets.

We proudly to serve >1 million customers annually and employ more than 1,000 mission-aligned

professionals. To learn more, please visit: www.colibrigroup.com

Position Overview:

We are seeking a dynamic and results-oriented Sr. Marketing Operations Manager to lead and optimize our marketing operations efforts for our Valuation Property Services (VPS) marketing teams. This role is critical in driving the efficiency and effectiveness of our daily marketing execution, ensuring seamless workflows, and providing actionable insights through data analysis. The ideal candidate will have a strong background in marketing technology, data management, and process optimization. Each week will include a blend of campaign monitoring, check-ins with team members, project management especially around website and engineering projects, training and development on martech stack, and stakeholder communications to ensure visibility of progress and accomplishments. 

• Develop and implement a comprehensive operations strategy that outlines how the marketing teams will manage and optimize campaign processes, technology, data, and resources to achieve their objectives.
• Identify and execute process improvements to streamline marketing workflows and reduce bottlenecks. 
• Integrate third-party data sources into our reporting systems to enhance data accuracy and breadth.
• Develop and Implement Standardized Marketing Processes: Establish a unified framework that standardizes key aspects of marketing operations, including data integration, workflow management, and strategic planning.
• Promote a culture of continuous improvement and innovation within the marketing team.
• Encourage ongoing learning and professional development to keep up with industry trends and best practices.
• Regularly review and update the marketing operations strategy to adapt to changing market conditions and business needs.
• Optimize marketing technology stack to ensure smooth automation and clear analytics, including training team members to ensure best practices are followed.  
• Implement marketing automation strategies to improve lead generation, nurturing, and conversion rates.
• Lead initiatives to incorporate AI into workflow automation and analytics, enhancing data-driven decision-making.
• Stay updated on the latest marketing technologies and trends to determine best fits for the business needs. 
• Ensure data accuracy and integrity across all marketing systems and databases, including PowerBi, Matomo, Assembly, and Shopify.
• Analyze data to uncover insights, measure campaign effectiveness, and inform decision-making.
• Ensure integration of various data platforms, including CRM, analytics tools, and external data sources, for a unified data approach and singular source of truth reports.
• Lead and mentor a team of marketing operations professionals, fostering a culture of continuous improvement.
• Collaborate with marketing, sales, IT, and other departments to align on goals and initiatives.
• Act as a key point of contact for marketing operations-related inquiries and issues.
• Manage marketing operations budget, ensuring efficient allocation of resources.
• Identify opportunities for cost savings and process optimization.

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree is a bonus.
• 5+ years of experience in marketing operations or a similar role, with a proven track record of success.
• Strong understanding of marketing technologies, including CRM, marketing automation, and analytics tools.
• Excellent analytical skills, with the ability to interpret complex data and provide actionable insights.
• Proven experience in managing and optimizing marketing campaigns across multiple channels.
• Exceptional project management skills, with the ability to prioritize and manage multiple tasks simultaneously.
• Strong leadership and team management abilities.
• Excellent communication and collaboration skills.
• Ability to thrive in a fast-paced, dynamic environment.

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!