SEO Manager at Jobber

Does driving value for one of Canada’s leading softwares excite you?

Then Jobber might be the place for you! We’re looking for an SEO Manager to be part of our Demand Generation team.

Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber they can quote, schedule, invoice, and collect payments from their customers, while providing an easy and professional customer experience. Running a small business today isn’t like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That’s why we put the power and flexibility in their hands to run their businesses how, where, and when they want!

Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 500™, Enterprise Fast 15, and Technology Fast 500™ lists. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011—but we’ve just scratched the surface of what we want to accomplish for our customers.

The Team

As part of the Marketing Department, the Demand Generation team works together to develop, manage, and optimize integrated campaigns that drive leads for our self-serve and sales-assisted funnels. As a valued member of the Demand Gen. team, you’ll work cross-functionally to generate awareness among home service businesses, convert and monetize existing in-market demand, and help prospects keep Jobber top-of-mind.

The Role

Reporting to the Manager, Performance Marketing, and working as part of the Search team at Jobber. The SEO Manager will play a key role in pushing our SEO strategy. You’ll use data to inform decisions and make recommendations, and work collaboratively with other stakeholders to grow revenue and traffic from organic search. You’ll be given autonomy to hold yourself accountable to decisions, outcomes, and timelines that impact your work.

The SEO Manager will:

• Drive the SEO strategy forward. You’ll help design the SEO strategy at Jobber and own impactful programmes of work that will bring the strategy to life.
• Be a team player. Collaboration with content marketing, web strategy, product teams as well as our agency partners is critical to pushing SEO forward.
• Report on SEO KPIs. You’ll inform how we report on SEO programs, tie our efforts back to revenue, and will report to leadership and key stakeholders.
• Roll up their sleeves. You’ll need to be comfortable editing content for SEO, and making small updates to the site.
• Ensure Jobber is following SEO best practices. You’ll be accountable for technical, on-page, and off-page SEO. You’ll make recommendations on internal linking and site architecture.
• Flex your project management abilities. You’ll ensure projects are delivered on time and achieve desired results.
• Be comfortable experimenting. As you build SEO programs, we’ll experiment with new tactics. You’ll own the learnings of these experiments and will educate the marketing team on our successes and opportunities
• Be a champion of SEO across the organization. You’ll find opportunities for your teammates to support SEO initiatives in their work.
• Stay on top of the latest SEO trends. Algorithms and best practices change, and that rate of change is only getting faster. You’ll be responsible for keeping the marketing team informed on the latest in SEO.

To be successful, you’ll need:

• Strong project management skills. You will need to get stakeholder buy-in on projects, and be accountable for ensuring team members are clear on deliverables so that projects move forward.
• A deep understanding of technical SEO, pagespeed, link building, on-page SEO, and site architecture. Ideally you would have done this in-house for a marketing department or in an agency.
• To digest ambiguous data, ask the right questions, communicate and action critical insights.
• To be imaginative. We’re looking for someone who will pay attention to trends in the home services industry and apply these trends to our SEO strategy.
• Experience with SEO and analytics tools like SEMRush, AHREFS, Google Search Console, Looker Studio, and Google Analytics
• To seek out feedback. You’re someone who has a willingness to receive feedback and the ambition to use it to improve.
• To be a team player. You’ll take the lead and drive projects, but will also be called on to play a supporting role and provide SEO expertise for your teammates.