Senior Marketing Director UA & Ad Media at Niantic

At Niantic, we’re passionate about real-world, social, mobile games that inspire players to go on adventures on foot with others! We are seeking an experienced Senior Marketing Director of UA + Ad Media, who brings a deep expertise in building a world-class growth organization. You will take a meaningful leadership role to advise on Niantic’s user acquisition and brand / reach advertising strategies. As the Senior Marketing Director of UA + Ad Media, you will be responsible for collaboration between UA and brand / reach ad media, increasing the return on our entire marketing budget across our mobile games portfolio.

Responsibilities

• Lead the UA + Ad Media team to drive product awareness and interest, acquisition of new users, and overall product engagement, helping the company achieve it's key business objectives engagement and reach company/product targets.
• Mentor and nurture the Paid Ad Media team with a culture of inclusion and collaboration, while building the best in-class practices across growth fields.
• Advise on strategy and goals for all user acquisition campaigns and other paid advertising media (eg, brand / reach / ATL media) investments to increase performance
• Identify the situations and moments where the use of brand / reach / ATL (above-the-line) advertising media should be used to help up-level a key product tentpole, feature launch, and/or in-game live op moment.
• Build trustworthy partnerships with cross-functional leaders to optimize marketing technology stack and related operations, including marketing automation, attribution and analytics.
• Collaborate with cross-functional team members and stakeholders, including regular and reliable attendance and participation in meetings.
• Required in-office 2 days on Monday and Wednesday.

Qualifications

• 14+ years of marketing experience with a focus on user acquisition data-driven marketing and brand / reach advertising media experience.
• Experience leading performance marketing teams of 5+ individuals.
• Experience managing an overall marketing budget of $50 million or more, with focus on advertising media and production/creative efforts.
• Successfully built and shaped the planning and execution of complex, data-driven marketing programs including A/B experimentation, multi-touch attribution modeling and causality testing.
• Deep analytics background with data-driven decision making within imperfect or incomplete information environments.
• Solid understanding of and experience in managing ATL (above-the-line) ad media campaigns and the role they play in driving user awareness and interest, especially when used in conjunction with UA media campaigns.
• Expert in mobile attribution methods and platforms (e.g: Adjust/Kochava/Appsflyer).
• Deep knowledge of paid mobile ad media channels (e.g. Facebook Ad Manager, Google AdWords, TikTok, etc) for use in both new user acquisition and re-targeting lapsed user cohorts.
• Strong knowledge of Apple privacy framework along with Google privacy sandbox.
• Demonstrated strong cross-functional communication and analytical skills to improve revenue prediction models and key performance indicators.
• Familiarity with ASO and industry standards to improve conversion rates.
• Strong leadership presence and ability to lead directly and through influencing executive leadership to drive execution of a strategy in a fast moving global organization.
• Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice.
• Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including synchronous interactions with others.
• Passion for technology and entertainment, especially for Niantic’s products.
• Bachelor’s degree or equivalent experience in Computer Science, Engineering, Business Administration, Marketing, Data Science, Statistics, Mathematics or a related field.

Plus if...

• Mobile user acquisition experience is a requirement.
• Brand marketing / media experience.
• Master’s degree or equivalent experience a plus (esp. in Business Administration).
• Proficiency with data tools (e.g: Tableau/Looker).

The total compensation package for this position includes a new hire offer base salary range of $207,000 - $230,000 + bonus + equity + benefits.

Individual pay within this salary range is determined by work location and additional factors, including assessed job-related skills, experience, and relevant education or training. Your recruiter can answer any questions about new hire total compensation during the hiring process. An overview of benefit offerings for your location can be found on the careers page.

Join the Niantic team!

Niantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s Lightship platform, which powers Pokémon GO, also supports the company's other games including Pikmin Bloom, Peridot and Monster Hunter Now. Developers use Niantic’s platform to build their own AR applications and experiences, either with the Lightship Platform or directly through the web with 8th Wall.

We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

Niantic is a hybrid first company. We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Palo Alto, Bellevue, Kansas, London, Tokyo, Hamburg, Hyderabad, and Zurich. #LI-HYBRID