Digital Marketing Specialist at ArenaNet

At ArenaNet, we’ve always believed that games are art. They have the power to communicate ideas and tell stories. They can change the way we think, reflect our cultures, and move us. As the developer of the award-winning Guild Wars game series, we’re proud to share our passion for the online worlds we’ve created with over 11 million players worldwide.

ArenaNet develops and publishes games for every kind of person, which means our games need to be built by every kind of person. We believe the best experiences come from working together, celebrating differences, and helping each of our team members shine.

We’re hiring a new marketing team member to help us with our channel management. You’ll collaborate with other team members on projects and campaigns to support the game and its community, especially through the development and publishing of web content. For this role, we ask that you have a thorough knowledge of Guild Wars 2, including the game as it is today. 

WHAT YOU'LL DO

• Contribute to and publish content across digital channels.
• Assist with pipeline management for web content.
• Work with marketing and creative teams on the production of marketing materials and assets.
• Participate in team brainstorming and campaign planning.
• Assist with other marketing and community projects.
• Participates in an on-call rotation to coordinate emergency messaging when required.
• Serve as a backup for several processes to reduce single point of failures on the team.

WHAT YOU'LL NEED TO BE SUCCESSFUL

• Bachelor’s degree in business or marketing or an equivalent combination of education, training, and experience.
• 2 years of professional work experience.
• Commitment to quality, accuracy, and consistency of work, including adhering to brand standards and overall communication strategy
• Strong knowledge of the Guild Wars franchise and Guild Wars 2 in particular
• Excellent collaboration and communication skills; strong emphasis on cooperative problem-solving
• Excellent verbal / written English communication; Fluency in French, German, Spanish, or Korean a plus
• Superior attention to detail with strong organizational and time-management skills
• Strong understanding of web and social media technologies
• Familiarity with Wordpress or other web content management systems a plus
• Knowledge of HTML, CSS a plus
• Knowledge of Adobe Photoshop a plus

Travel may be required several times a year for specific industry or business events.