Lifecycle Marketing Manager at Self Financial

Role Summary:

We are looking for an experienced Lifecycle Marketing Manager to join our marketing team to drive positive outcomes for our builders. As part of the Lifecycle Marketing Team, and reporting to the Sr. Manager, Lifecycle Marketing, you will develop and drive retention marketing strategies while owning core KPIs to increase active users, payment rates, and reduce churn. Partnering with analytics, product, and others in marketing, you will gain a deep understanding of our users, and identify and build messaging strategies to address user pain points while keeping them engaged with our product offerings.

What you'll do:

• Utilize Braze to develop and evolve multi-channel marketing programs across Email, Push, SMS, in-app and web notifications to drive KPI improvement for our core product lines.
• Own and influence core KPIs like product attach rate, user activation rate, payment rate, churn, and more.
• Build customer journey maps and scope marketing programs that align to key customer moments and behaviors.
• Build/code responsive email templates (an email templating program is used, but basic HTML knowledge is required).
• Identify actionable opportunities and best practices to improve campaign performance through A/B testing and analysis while collaborating with internal teams to inform campaign strategy.
• Identify fluctuations in performance across campaigns and assess and execute tactics to rightsize issues in KPIs.
• Collaborate closely with Product, Analytics, and Creative teams to develop informed messaging strategy and customer experiences.
• Focus on data/CRM management, query our customer database, and work with our data & marketing ops teams to enable clean, effective segmentation and communication.
• Report and communicate campaign effectiveness to key stakeholders.

What you bring:

• 5+ years experience in lifecycle marketing, primarily email and push marketing
• Experience building complex email and push programs in marketing automation platforms (Braze is a plus, but includes Responsys, Exact Target, Urban Airship, etc.)
• Experience in A/B testing to drive KPI improvement
• Experience in consumer journey mapping, and building complex user segments and trigger logic
• Basic HTML knowledge to ensure emails render as expected
• Be data obsessed, not being afraid to build your own Tableau and Excel reporting as well as leverage an analytics team for answering more complex questions.