Product Marketing Lead Benefits at Gusto, Inc.

Here’s what you’ll do day-to-day:

• Understand the market: Identify unmet/underserved customer needs and develop customer segmentation. Evaluate market trends and competitive landscape to define our competitive advantage and right to win.
• Create Positioning, Messaging, and Packaging: Articulate who we serve, how we are differentiated and deliver value, and develop value propositions and messaging.
• Deliver Go-to-Market Strategy and Campaigns: Use insights on how to reach target customers across their buying journey to design go-to-market strategies that hit metrics that matter, including leads, adoption and revenue targets. Work closely with Revenue teams (Sales, Marketing, Revenue Operations) to plan and execute GTM campaigns. 
• Strategy and Planning: Partner with cross-functional teams to drive strategy, goal setting, and execution. Track to ensure we are delivering against commitments on a monthly, quarterly, and annual basis.

Here's what we're looking for:

• 10+ year track record of success driving product B2B SaaS marketing strategies and go-to-market programs of significant scale (e.g., over $100M in annual revenue) and launching and scaling products or markets. 5+ years in PMM. 
• 4+ years experience hiring, developing, and leading diverse and high-performing teams
• Experience using customer insights and data to inform segmentation, buyer personas, messaging, competitive positioning, pricing recommendations, and go-to-market plans
• Exceptional leadership and communication skills, with the ability to collaborate effectively with cross-functional teams
• Strategic thinking combined with a “roll up the sleeves” doer attitude

Our base salary cash compensation range for this role is $154,000 to $181,000 in Denver and most other remote locations, and $180,000 to $212,000 in San Francisco and New York City. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above